Note: Council Meeting of Dec 21,2010.
After reviewing my notes I realized I missed some critical information on the advertising issue.
During the discussion on the draft advertising policy Lynne Cox the Director of Legislative services and Human Resources. Mentioned that the dollars in the proposed budget for advertising presented to council were based on providing one page of advertising in each paper at the rates set forth in the present contract $180 per page.
She also stated that she only had one quote from a local paper at that point, that would provide advertising at a 30% reduction of their regular rates.
The last time I checked the local papers were charging somewhere between $7-800 per full page at a 30% discount that would put them somewhere between $490-$560 per page. At a minimum a 270% increase over what the municipality is presently paying and then double it, based on duplicating the advertising in two papers.
3 comments:
Dean lets look at the equation
Lots of advertisng $$$ = Lots of positive press.
Seems pretty simple to me.
Jack
Lots of positive press = Higher taxes.
Why not just ask the Herald what they want and give it to them, you would get positive press.
Why not do what is in the best interest of the community, and if the Herald does not like it, then negative press.The majority laugh at the rantings of the Herald anyway. Why is there so much fear of negative press? The press did NOT get ELECTED.
My shock in this whole debate is that people still consider the Herald to be a newspaper, and not the 'Sygutek family newsletter'
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