Advertising looking at the numbers.

According to NAD, which is a joint venture of the Canadian Newspaper Association and the Canadian Community Newspapers Association, 73% of adults, read weekly newspapers.

http://www.cna-acj.ca/en/aboutnewspapers/readership

In the Crowsnest Pass according to the 2006 Canadian Census, we had 2630 private dwellings that were occupied by usual residents.
Seventy three percent of that number would come to 1920 homes.
Why is that relevant? Well when the Herald made their presentation to Council they stated that the “verified” circulation in the Pass was 2300 for the Pass Herald, and somewhere between 14-1800 for the Promoter. Lets assume for arguments sake that the number for the Promoter is 1600.

We know longer have a problem with the municipality communicating with the taxpayers it happening already, according to numbers presented to council 87.5% of homes have access to the Herald, and 61% have access to the Promoter.
Obviously in one situation we are way above the national average in readership, and in the other we are only 12% below the national average, there does not appear to be any problem getting municipal advertising into homes through either paper.
Let the tendering process continue, its working both from a financial prospective and one of providing the necessary communication with the public.