According to NAD, which is a joint venture of the Canadian Newspaper Association and the Canadian Community Newspapers Association, 73% of adults, read weekly newspapers.
http://www.cna-acj.ca/en/aboutnewspapers/readership
In the Crowsnest Pass according to the 2006 Canadian Census, we had 2630 private dwellings that were occupied by usual residents.
Seventy three percent of that number would come to 1920 homes.
Why is that relevant? Well when the Herald made their presentation to Council they stated that the “verified” circulation in the Pass was 2300 for the Pass Herald, and somewhere between 14-1800 for the Promoter. Lets assume for arguments sake that the number for the Promoter is 1600.
We know longer have a problem with the municipality communicating with the taxpayers it happening already, according to numbers presented to council 87.5% of homes have access to the Herald, and 61% have access to the Promoter.
Obviously in one situation we are way above the national average in readership, and in the other we are only 12% below the national average, there does not appear to be any problem getting municipal advertising into homes through either paper.
Let the tendering process continue, its working both from a financial prospective and one of providing the necessary communication with the public.
11 comments:
I respect the Herald for telling council to advertise in both papers as opposed to just one.
Really, when you think about it, they could have said just to advertise in the Herald, which would make sense because they have a higher number of people reading their paper.
But they're clearly not trying to screw anyone over, and said there should be advertising in both.
Maybe they're not as evil as you try to make them seem.
To anonymous 1:24pm
If I was the Herald I would be doing exactly what they are doing, their job is to look after there business.
If they can convince Council to advertise in both papers, good on them. If they can convince Council to pay $600,700,800,900 a page for advertisng good on them.
"Evil" I don't know what your definition of "evil" is?
It is council that takes an oath to do what is best for the community.
Wrong, the Herald is not doing anyone a favour except themselves.The few people that actually read the notices that must be advertised can go and buy the paper that won the bid.Why should I have to subsize those few people.The Herald argues it is about good communication with the public, but I believe the vast majority of the public do not care about these notices.
Really, when you think about it, it is just a waste of taxpayers money.And if it gets voted down, watch the Herald start bashing those that voted against.Such a fine paper if you do not oppose them.
2:46
You are 100% right, but remember it is Council that is the guardian of the public purse.
They have a higher circulation because they give most of their papers away to the Legions in order to get their ratings up. Fewer people buy the Herald than the Promoter by far. Therefore it stands to reason to stay with the Promoter... and the Promoter only.
"And if it gets voted down, watch the Herald start bashing those that voted against.Such a fine paper if you do not oppose them."
Hi, I'm Kimberley, the Herald's new reporter.
Believe it or not, I have a brain of my own, and I am capable of writing an objective and unbiased story. Regardless of the outcome, I am not going to let it affect the way I report. If councillors oppose advertising in both papers, they do so as a representative of their electorate. I am not going to "bash" them for doing their job.
Furthermore, I don't interject my personal opinion into what I write. My job is simple: present all the facts in a clear, concise, and unbiased manner so that your readers can be better informed and generate their own sovereign opinion. I'm not writing a position paper, I am writing a newspaper article.
If you DO have an issue with what I write, for any reason, please BRING IT UP WITH ME. Don't name-call and complain on a blog.
Hi Kimberely, It was not a comment against you as you are new to your position at the Herald.If you go back and read some past issues of the Herald you may draw your own conclusions.Never once was a bad word written about Irwin, Tage or Mitchell.As for the other 4 councillors on numereous occasions they were bashed quite seriously.History has a way of repeating itself, but I do hope you have a brain of your own and are able to write a unbiased article.Time will tell.Best of luck.
Dear Kimberley,
A word to the wise. Take your time unpacking your bags as I don't think you will be around long once you find out what is expected of you if things don't go the Herald's way. But then again you might not have to knowing the make up of this new council that are already showing all the signs of having little to no backbone, common sense, or integrity.
Dear Kimberly ,
if you indeed intend to " present all the facts in a clear, concise, and unbiased manner", could you please do an expose on the ongoing fiasco with Bridgecreek Development and the close relationship they had (have) with certain past members of our local goverment. I would love to see this..And please ask some tough questions, instead of fawning them as we've all seen in the past with your "newspaper".
thank you
Kimberley, I admire you for your aspirations and I sincerely hope you are able to achieve them at the Herald. However, the Herald is unlike any other paper I have ever encountered, and I've read a lot of newspapers. Their past record involves extremely unbalanced commentary regarding members of the previous Council. The paper was effectively campaigning against the so-called "gang of four" at least a year before the last election. Worse than that, I can recall a number of instances where the Herald published very personal editorial attacks on private individuals (i.e. not politicians) who had the temerity to submit a letter to the editor, expressing an opinion not supported by Buddy, Gail, and Lisa. Anyone that has lived here for any length of time (and it doesn't take long)knows that if you cross the Herald, you will be attacked in the next issue.
My best advice for you is to keep your eyes open for a position at the Promotor. It's not a great paper by big city standards, but they don't have an axe to grind, and you'll be better able to report the way you want to -- i.e. in a professional manner, something the Herald doesn't understand.
The business who submits the lowest bid should get the job. What's complicated about this? I don't care which paper the MD advertises with, as long as it is only 1 paper. The Herald had their opportunity and the lowest bid won - why are we seriously still discussing this?
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