From different people I have spoke to, the branding session that 98.9% of the population didn't know about was done very well.
Couple of concerns first of all there was a process done less than four years ago paid for by community futures and the province which involved municipal council, administration, local businesses, the Chamber of commerce, various hospitality groups, I even remember one of the present councilors being there. That was dealing with the issue of branding, focusing on the theme of "Mountain Freedom".
Now maybe that was not implemented as well as it should have been, maybe there was some expertise missing. Now it's been determined by council and administration that we need to spend up to ($80,000) on a new brand.
On September 18 Mayor Decoux states at the G+P meeting that the municipality will have an Economic Development officer in place by Christmas. That's good as one person said to me that should have been the first person they hired, where I have difficulty and think we are doing things backwards. Would it not have made sense to go out and hire the individual (Probably at a cost of $150-$200,000 per year) prior to determining that we needed a new brand, prior to determining what the new brand is going to be.
After all aren't we going to be expecting this person to sell this "brand" seems to me like a pretty key individual not to have involved in this process.