I was going to review the document in the order it's laid out, but I think the more sensible approach would be focusing on area's that have been the centre of much discussion amongst the public. So first of let's take a look at what the report had to say about "Brands, Entry signs and related issues" please compare what has happened to what we were told would happen.
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4. Implement the endorsed
“Crowsnest: Mountain Freedom” logo as the official logo for the Municipality
of Crowsnest Pass and begin using it on all materials:
Order new gateway signs for
the east and west entrances to the community combining the new “Crowsnest:
Mountain Freedom” logo and “
Develop a communication plan
to support the launch of the logo.
Seek partners to share the
cost of new signs at the east and west gateways.
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A strong brand with consistent
messaging is essential to economic development. The Task Force believes that
the” Crowsnest: Mountain Freedom” brand is consistent with the vision for
economic development and should be implemented and used on all Municipal
printed materials as reorders are made and immediately on electronic media
such as emails and websites. Other organizations such as the Chamber of
Commerce and tourism operators in the Municipality should also be encouraged
to integrate it in their communications.
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Council, Director of
Operations
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Sept 2011 and ongoing
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$60,000 for gateway signs
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Full transition within 1 year
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4 comments:
This point is enough to show the total disregard for following the Plan, and His Worship trying to develop HIS own brand. The $47,000 for the new logo and $200,000 for the new entry signs shows an out of control Administration. This trend has permeated the ENTIRE dealings of this regime.
'Mountain Freedom' brand is consistent with the vision for economic development... And the 'spirit' of the people who live here, I may add. This should have been a slam dunk deal for council, but NO! I guess it was just too simple for these people who apparently need 'consultants' to feed them their 'bright ideas' for a price on what anyone with a bit of common sense could have told them we had already... in 'Mountain Freedom'.
'Mountain Freedom' will come back, if I have a say in the matter after October. So this council better not spend too much more money on a new brand no one understands unless it is explained to them, otherwise there will be even more taxpayer money down the drain.
JP
p.s. Check out our local Chamber of Commerce website that incorporates this 'Mountain Freedom' theme within their banner at the top. What's wrong with that, I ask?
CNP Chamber of Commerce
So it started out with Mountain Freedom, entry signs and a bill of $60,000. It ends with "naturally rewarding, triangles, entry signs and a bill of $247,000.
The magnificent seven save the day, I guess I should say now six.
So they get a big giant "f" on this one.They also will continue to get "F"s on task force recomendations.
I just do not get it. Council stood up and told us at a meeting what a great thing these task force recomendations were.And then for some reason they decided to shelf the whole thing and in many cases do just the opposite of what was recomended.I wonder if any member of council could explain to us "what happened".
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